Thinking activity on structuralism

Hello readers !

Welcome to my world. This blog is part of my academic activity. This blog is about Structuralism and literary Criticism.




When we hear the word "structuralism" then we think that what is it?  In a general meaning a movement of thought in the humanities, widespread in anthropology, linguistics, and literary theory, and influential in the 1950s and ’60s. Based primarily on the linguistic theories of Ferdinand de Saussure, structuralism considered language as a system of signs and signification, the elements of which are understandable only in relation to each other and to the system. This term borrowed from linguistics.


Structuralism is an intellectual movement and approach, that relate to all human sciences. In society one who follow the rules and became docile, subjected from the power and surrendered. So that is the Structuralism.


In our life everything is constructed by others, even our perception and thought itself, are constructed and not natural, and in particular that everything has meaning because of the language system in which we operate. It is closely related to Semiotics, the study of signs, symbols and communication, and how meaning is constructed and understood.

So the task is  as structuralist critic , how we connect the Structuralist approach with any serials, movies, images or advertisement.

In many Hindi movie we see that the same structure and plot also. In which we mentioned that some of the incident is same. That showed a culture and intertextual connection. The movies are :

Structuralist critics analyse mainly prose narratives, what is the conventions of a particular genre. If we look at on Genette's Narrative Discourse: An Essay in Method in which first main concept is that "order"  Basically each and every story have their own beginning , middle and the end. But sometimes we see that the chronology of the event is not followed in a perfect form. 


One of the recent example is that the web series : Queen, that is a 2019 Indian historical drama web television series. That is based on the novel of the same name by Anita Sivakumaran, which is loosely based on the life of the late Tamil Nadu Chief Minister Jayalalithaa.  The whole story at the beginning to the end is about her life and her suffering and struggle against society.


In the beginning we see that she is sitting in  chair and front of media. And she giving answer of the question. So in this answers we know about her. So this way the story is going on. That is the different narrative technique.


Now If we look at  the structure of the movie and then we find how structure changed with time. When we think how tradition that is expressed in movies with context of real life. Basically luxurious or millionaire women who don't want to marry with poor man. In the many Bollywood movies we find that different structure from that context. In this following movies like Anari no 1, Dulhe Raja. Both of these movies have the same structure. In which the hero who is not belongs to luxurious life and who is Marry with prosperous women. So we can say that the structure is changed.

👉Anari no 1: 

Naive Raja (Govinda) is employed as a lowly waiter in a hotel. One day he serves and looks after a wealthy businessman K.K. (Kader Khan), who lends him a suit, and gives him some money, so that he could find a rich woman to woo and marry. Raja thinks Sapna (Raveena Tandon) is wealthy and successfully woos her and wins her heart, only to find out that she too is on the lookout for a rich prince charming. She thought Raja was the rich, debonair, and eligible bachelor Rahul Saxena (Govinda).

👉Dulhe Raja :

Poor Raja opens a fast foot restaurant right opposite a five star hotel run by it’s owner Singhania, earning his wrath. The wealthy hotel owner uses all his influence to remove Raja, but in vain. Things get worse for the wealthy man, when his daughter Kiran wants to marry the poor hotelier. Then both get married.


So here I am deals with one advertisement. First of all you think about whether this advertise is about friendship or like kidnapping.


You  can see in the advertise that neither this advertise is about friendship or nor about kidnapping.  So that two possibilities became our convention. Because from childhood we treat like this that if whoever seems with knife then we think that something bad is happening, and if one who is talking very gentle way then we do not worry. But the whole thing is unfold in the last when the brand's picture and the word like "Dikhane ka jee kare". Generally people who invite people for build their relationship but now time we see that the reason behind invite people for showed their wealth. So this advertisement through we can see that how time is changed. People don't really interested in those people rather than showing his or her wealth. This way the advertisement unfold in different ways.

 So this image is become a sign for whole advertisement. So we think that this advertise is about friendship but that is not but is about Greenlam laminates.

Thank you 😊......




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