Thinking activity on Derrida and Deconstruction


Hello readers !


       Welcome to my world ! This blog is about deconstruction. How deconstruction came as term in english literature and criticism,  what means by Deconstruction, how can we apply this term in any literary works or any image, T.V. serials, movies or anything. Here in this blog we have to apply this term deconstruction in any form of literary works.


If we say that we understand the term 'Deconstruction' then that is assumption, himself Derrida said that we can't define anything. Jacques Derrida (1930–2004) was the founder of “deconstruction". He himself not define the term Deconstruction. This Theory better called as 'post - structuralism'. 




In the following image we see that the slogan that suggest us to be like Gandhi. The words like " Use words not weapons" that is not sufficient in every situation like that if you are fighting with someone and who have weapons in their hands then you can't use your words in that critical condition. After many war we are here in this situation that "peace not war".  All the people who said that don't go for war that means with conversation sought out the problems not with weapons.


If we look at the difference between the sign of Derrida and Saussurean.


" Derridian sign is free play of meaning that is signifiers and that signifying nothing"


Here the sign 'word' and 'weapons' is signified nothing. 
As we say that language is the most dangerous weapon. As the image talk about for peace and human rights and stand together but I am Deconstruct that thing because the ' word' is language and language is itself dangerous weapons. So the sign ' word ' is not signified the meaning of you can say nothing. So this is how we can say that the deconstruction are questions and also subverting and undermine the meaning.

* Let's have a look on this advertisement :


The following advertisement is about the 'zigy an online market place for medicine and health care products'. In which the lady who has work in office and also know how to use technology in a better way.  In the way she is breaking the traditional rules of Indian mentality. Also they showed us that she had divorced with his husband then and then also she is helping her mother in' law by saving her times she had ordered medicine on an online platform. How she is portraying in such so cold ideal daughter in law.


So here I am interpreting the advertisement , as post - Structuralist critics do. First of all I am questioning to the situation, that after divorce why she is helping her mother in law ?  Basically the add is known as thought provoking add. But in reality that is not, that is my point of view. We can say that the advertisement through they showed the women who helps other women. But why in advertisement one man who not showed and work like this. Why this people showed one woman who is divorced and then also helped her past family.

Is this a new policy of patriarchal society. That women should support of her husband's family after divorce then that is not thought provoking advertise. May be people want this kind of behavior from the woman.  Then that is problematic thing here. In this way the advertisement is showing us , how the center is decentered. So in this case what they tries to convince the audience. Here accidentally showed binary opposition between man and women. As Derrida contends that ' the center could not be thought in the form of a being presence ' and that is given in any texts.


Thank you........

1 Comments

  1. Very well Example interpretation with reference to Deconstruction

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